Developing a look and feel

I developed my own brand guide for my project, including choosing a color palette and fonts. I went with a watercolor look to give my project texture. The main colors I use throughout are pulled from the watercolor backgrounds. Each section of my project follows a color scheme associated with a specific watercolor background. For example, the "Our Partners" pages use the pink watercolor background and colors for certain elements on those pages are pulled from that palette. In addition to choosing the colors and fonts, I decided to incorporate some illustrations. The target audience for my interactive report is parents, but I wanted to make the project colorful and fun enough that kids could enjoy it too. 

Sticking with national guidelines

I have had the pleasure of working very closely with Stephany, my main point of contact at the Make-A-Wish® Central and Western North Carolina office. Given that I was using a national name and working with Make-A-Wish® as my "client," I had to adhere to Make-A-Wish® brand standards. I received a copy of the organization's 55+ page brand book that I carefully flipped through to make sure I was adhering to the guidelines about logo usage and language. While I made my own design decisions about colors and fonts, I wanted to make sure I was accurately representing the Make-A-Wish® brand that is nationally known and identifiable.

Make-A-Wish® also recently rebranded itself and I was able to incorporate design elements from their new look and updated color palette in my project, including the updated logo and star element. A lot of their language around their mission statement changed as well, and I made sure that was reflected throughout my report.